Online booking, CRM and automation for service businesses
Clients book themselves, AI handles bookings for you. From $0.
Clients book from wherever suits them
Telegram and MAKS notifications are free — no SMS bills.
- Telegram
- MAKS
- Browser
- On the phone
It books your clients — in chat, around the clock
A client writes in Telegram, MAKS or your own app. The agent picks the service, the specialist and a free slot, confirms the phone number and creates the booking. When it cannot help, it hands the conversation to a human.
- Carries the booking to the end It does not just explain where to click — it finds the slot, collects the phone number and puts the booking in your calendar.
- Remembers the client After each conversation it stores the usual service, specialist and location — and offers them in the very first line next time.
- Knows when to call a human Refunds, complaints, anything out of the ordinary — the agent hands the conversation to the front desk and steps out.
- Every rouble is visible Per conversation: model turns, tokens and cost. You can also plug in your own provider key and pay the vendor directly.
What it looks like for you
Beauty salons
Several stylists, services of different length, branches — and a client base that stays with the salon.
Barbershops
Short slots, walk-in flow and regulars who go to their own barber and hate phone calls.
Nail studios
Long slots, per-nail design and regulars who come back to the same tech every three weeks.
Solo professionals
One person, free plan, automatic tax receipts and a booking page instead of a form in DMs.
You write to the author, not to a support desk
Denis Filipkin
Founder of LALAPAM
Built for my wife. Refined for your business.
LALAPAM grew out of a Telegram bot I wrote for my wife: she is a stylist and kept her bookings in a paper notebook. Today it is a platform, but the principle has not changed — you talk to the person who writes it.
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Not a weekend project
First commit — 10 January 2025. Over 8,600 commits since then, with updates shipping almost every day.
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Runs a real salon
The salon it all started for runs on LALAPAM. Features grow out of its working day, not out of a task board.
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The author answers, not a queue
Support is the person who wrote the code. Missing a feature — it ships in days instead of dissolving into a corporate backlog.
What your clients see
Four screens from “I want an appointment” to a confirmed booking. No app install, no phone call.
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01Pick a service
Price and duration up front — no “how much is it?” messages.
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02Choose a specialist
Photo, speciality, review score and a price range — an informed choice, not a guess.
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03Take a free slot
Busy slots are hidden: clients only see times the specialist can actually take.
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04Confirm the booking
Total, specialist and address on one screen. The booking lands in your calendar at once.
Analytics & reports
- Revenue charts by day, week, month
- Client base metrics — new and returning
- Staff efficiency — workload and booking count
- Service and payment method analytics
Online payments
- Accept card payments via YooKassa
- Automatic receipts via "My Tax" for self-employed
- Payment verification via screenshot
- Files and attachments on invoices
Multi-channel notifications
- Telegram, MAKS, VK, Email, Push notifications
- Per-employee channel customization
- Customizable message templates
- File attachments in notifications
- Reply to clients directly from messenger
Contacts locked, conversations open
- Client phone and email are visible only to the people you open them to
- Stylists and front-desk staff reply to clients in one shared inbox
- Telegram, MAKS, email, your app — every channel in a single thread
- Roles grant access separately: contacts, client revenue, chat
- Someone leaves — you revoke access, the client base stays with you
From sign-up to the first booking
Create an account
Telegram, VK, Yandex or email. A branch, your staff profile and a your-salon.lalapam.ru address are created for you
Add services and hours
Price and duration per service, the week's schedule in one go. Moving from YClients — all of it transfers automatically
Pick a booking scenario
Four ready-made ones, from quick booking to pay-first. Pages, rules and notifications are assembled from it
Share the link
Clients book in Telegram, MAKS or the browser — no app to install and no call to the front desk
Why businesses choose LALAPAM
| Feature | YClients | LALAPAM |
|---|---|---|
| Cost (3 staff) | from $30/mo | $13/mo |
| Client notifications | Paid SMS & WhatsApp packages | Free in Telegram & MAKS |
| Custom app | Paid extra | PWA free, white-label — Pro add-on |
| Booking scenario | Assembled by hand | Four ready-made: pages, rules and notifications at once |
| AI booking in chat | No | Client texts the bot — AI finds a slot and books |
| No-code automation | Limited scenarios | Rule Engine: your own rules, 15+ actions |
YClients pricing and feature data — from yclients.com as of 2026-07-20.
Frequently asked questions
Do I need a developer to set it up?
No. The platform is set up from ready-made templates: pick one and pages, schedules and rules are created right away — just tweak them to fit.
Does it work without Telegram?
Yes. The PWA app works in any browser and installs to home screen like a native app. Also fully compatible with the MAKS messenger.
How do clients book?
Via Telegram, MAKS (Mini App) or PWA app by link. Clients just open the link — no registration required.
Can I accept online payments?
Yes. YooKassa integration for card payments, automatic receipts via "My Tax" for self-employed.
What's included in the free plan?
1 staff member, unlimited bookings, all core features: calendar, notifications, booking page and PWA app.
Can I customize it for my brand?
Yes. Full white-label — logo, colors, name: LALAPAM disappears from the interface and clients see only your brand. Available as a separate add-on to the Pro plan.
Start accepting bookings through messenger
No credit card required. Free plan available.